The WYRM Journal

Ideas that make brands impossible to forget

Essays on brand identity, motion design and digital strategy — written by the studio, between projects.

$100M Brand Film — featured article
Featured March 2026 · 4 min read

The $100M Brand Film — Are You Rich Enough to Waste It?

Netflix, Nike, Apple, Amazon — over $100M a year goes into films that sell nothing. Here's what they're actually buying, and why it works.

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