Product Branding · Pitch Deck · Hardware
ANIR — The Smart Wallet, Reinvented
A smart wallet built for the age of NFC theft — GPS tracking, an NFC shield and a quick-access card ejector. We forged the identity in the charte graphique and told the story in a 22-page investor pitch deck.
CLIENT
ANIR Smart Wallets
SERVICES
Brand Book • Pitch Deck
DURATION
2025 — 2026
INDUSTRY
Hardware / Fintech
"YOUR WALLET, REINVENTED WITH MILITARY-GRADE TECH."
ANIR — REDEFINING THE FUTURE OF SMART WALLETS
Who are we
A dynamic company that evolved and thrived
ANIR is a passionate company focused on innovation and committed to making a difference in the world of smart wallets — a product born from a simple observation: the things we carry every day are the least protected things we own.
The risk of theft through emerging technology, and the high likelihood of losing wallets and essential documents — that's the problem ANIR was designed to kill. Redefining the future of smart wallets means security you don't have to think about.
THE PROBLEM
Contactless payments are exploding — and so is wireless theft.
60%
of global credit card fraud happens in urban areas
$43B
of ID cards lost annually
62M
Americans hit with fraudulent credit charges
8.5M
Tunisians hold a financial account — the launch market
The identity — charte graphique
A monogram with an agenda
The ANIR mark deconstructs the letters into sharp, angular strokes — an N and R fused into one engineered monogram that reads like a circuit trace. Precision-cut, no ornament, all intent.
Signal red on carbon, with bone white space. Click any chip to copy its hex.
The product
Smart solutions for everyday carry
A sleek RFID-protected wallet with a quick-access pull mechanism — 6–7 cards, 4 leather pockets, a secure snap closure and a cash pocket. Carbon-fiber / aluminum composite body with an embedded A9G chip and an NFC shield layer.
MILITARY-GRADE TECH
📡
GPS + GSM real-time tracking
Live map, encrypted location data
🛡️
NFC blocking + app lock
Flipper-proof wireless shield
🔔
"Ring wallet" sound alert
Find it under the couch, instantly
🔋
2-year battery life
Charge it twice a year
📍
Last-known location history
Even when the signal drops
📱
iOS / Android app
Custom firmware, your wallet your rules
Market analysis
Nothing else on the market does this
Local wallets sit between 55.9 and 294 TND — handsome leather, zero technology. ANIR enters at 120 TND with tracking, shielding and a 3D-printed carbon body.
Tracking
- —ANIR: A9G board, GPS + GSM
- —Competitors: none
Security
- —ANIR: NFC blocking + app lock
- —Competitors: basic RFID at best
Durability
- —ANIR: 3D-printed carbon fiber
- —Competitors: leather / plastic
The pitch deck
22 pages that ask for the yes
Signal yellow on carbon black — a deck engineered like the product: direct, data-heavy, impossible to misread. Problem, market, solution, financials, timeline — every spread built to move an investor to the next page.
FINANCIAL PROJECTIONS
A launch built on honest math.
15000
clicks at a 3% CTR
300
first-launch sales at 2% conversion
31000
TND projected launch revenue
11968
TND projected launch profit
Go-to-market
Two phases, one funnel
Phase 1 — 15 days before release: Instagram lead forms, influencer ads and Facebook ads pour traffic into a landing page that feeds the email list. Hype first, hardware second.
Phase 2 — product day: the email and SMS lists get first access through the sales landing page. The audience arrives warm; day one converts.
The Challenge
A hardware startup with a genuinely new product and zero brand presence. ANIR needed an identity that could feel engineered rather than decorated — sharp enough for tech press, credible enough for investors — plus a pitch deck that could carry a hardware story through problem, market, product and financials without losing the room.
The Solution
A complete charte graphique — the angular N/R monogram, signal red / carbon / bone palette, mockups and letterform anatomy — paired with a 22-page investor deck in signal yellow on carbon black: stat counters, competitor tables, cost breakdowns and a two-phase go-to-market. One visual language from logo to ledger.
Deliverables
Brand Identity
- —AN/R angular monogram
- —Signal red / carbon / bone palette
- —Logo anatomy & usage rules
- —Product mockup system
Investor Pitch Deck
- —22 pages, carbon & signal yellow
- —Problem / market / solution narrative
- —Financial projections & margins
- —Two-phase go-to-market timeline
Product Story
- —Military-grade feature messaging
- —Competitor differentiation system
- —Launch funnel design
- —Manufacturing & design visuals
Credits
Roles
OUTCOME
A brand ready to leave the lab.
From angular monogram to final ledger page, ANIR now speaks one engineered language — investor-ready, launch-ready, and impossible to confuse with another leather wallet on a shelf. Together, we can create a smarter, safer future.
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