Artist Branding · Tunisia
Djappa Man — The Return of a Legend
Complete artist branding for the founder of ZOMRA — the crew that built Tunisian underground hip-hop. Character design, Mental Files podcast branding, music covers, and motion design: a legend's legacy, rebuilt for his second era.
CLIENT
Djappa Man
SERVICES
Identity • Podcast • Motion
DURATION
2023 – 2025, ongoing
INDUSTRY
Music / Hip-Hop
“I'm back. I want something that represents who I am now.”
Djappa Man — first call with WYRM, 2023
The story
How it all started
I still remember the day Djappa Man reached out to us. For those who don't know, this man is a legend. He's the founder of ZOMRA — the crew that literally built the foundation of underground hip-hop in Tunisia. Anti-system, raw, real — that's ZOMRA. That's Djappa Man.
But here's the thing: he had been gone for a long time. Years away from the scene. No rap, no art, completely silent. When someone like that disappears, you feel it in the culture.
Then out of nowhere, he hit us up at WYRM. "I'm back," he told us. "I want to create something new. I need a complete branding — something personal, something that represents who I am now."
I won't lie — I was honored. Nervous too. This is Djappa Man we're talking about. The guy who pioneered the movement. And he chose us to bring his vision back to life. He trusted us with his legacy. This wasn't just another project. This was history in the making.
Brand guidelines
The identity system, up close
No PDFs, no downloads — the whole system lives right here on the page: the logo, the podcast brand, the character and the palette, exactly as they ship.
Four colors, straight off the cover art. Click any chip to copy its hex.
Character & Logo
The foundation of every great brand starts with a strong visual identity. For Djappa Man, we began with a character that captures his essence — raw, authentic, unmistakably him. It became the cornerstone of the entire system, from podcast thumbnails to music covers, anchored by a bold logo mark that holds up from a billboard to an avatar.
Mental Files Podcast
Mental Files is more than a podcast — it's a cultural platform where Djappa Man engages with artists, creators and thinkers. The branding carries the raw, unfiltered nature of those conversations across YouTube and every streaming platform.
In motion
The cover, animated
The music-cover artwork doesn't sit still — the loop carries the same visual language into motion for release promos and social drops.
The intro
Mental Files, animated
Every episode opens with the brand in motion — a custom intro sequence that stamps the identity into the first three seconds.
Every episode needed a thumbnail that would stop the scroll — a consistent system where each episode still owns its own visual identity.
Music Covers & Design Assets
Every release needs artwork that matches the energy of the sound — a cover system, promo materials and social assets that all speak the same visual language.
On screen
Mental Files episodes
Video editing, intro animation and complete post-production for the Mental Files podcast series.
The Challenge
After years away from the scene, Djappa Man needed a complete visual rebrand that honored his legendary status in Tunisian hip-hop while representing his evolution as an artist. The brand had to work across podcast series, music releases, social media and live streams — without losing the raw, authentic energy that defined ZOMRA.
The Solution
A complete identity system: a character that captures his essence, Mental Files podcast branding with an animated intro, music cover designs, YouTube thumbnails, and a cohesive visual language bridging his underground roots with his current multimedia vision.
OUTCOME
A legend, rebranded — and still rolling.
A complete visual identity running across the Mental Files podcast, every music release and the full social presence — an ongoing collaboration from 2023 to today, bridging the ZOMRA heritage with Djappa Man's new era.
Approach
Strategy
Honor the legend, build for the comeback. Character-driven design became the cornerstone — a visual mascot that adapts across every touchpoint, from podcast frames to album art, carrying the underground DNA into a modern identity.
Deliverables
Brand Identity
- —Character design & development
- —Mental Files logo design
- —Visual identity system
- —Complete brand guidelines — on this page
- —Color palette & typography
Video Production
- —Podcast video editing
- —Intro animation sequence
- —Logo animation
- —Montage & post-production
- —Multi-platform optimization
Design Assets
- —Music cover design
- —YouTube thumbnails
- —Social media graphics
- —Clip animations
- —Promotional materials
Credits
Roles
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